Since the mobile phone has stopped being just a mobile phone, and more or less become a portable pocket computer, it has changed how we all interact and function on a daily basis.
The term “mobile phone” refers to the whole portable package that allows you to communicate, play games, take pictures, use a satellite navigation system, text, listen to music, email, social network, and browse the internet. Due to its added facilities on the internet it has become an essential tool for the business world as well as just a social networking gadget.
Webmasters and site owners are realising now that as the internet is readily available via the majority of quality mobile providers, this opens up a whole new world of marketing, promotion and direct sales. But can your web site be seen on a mobile phone?
Google is now a “mobile first” business, with programmers and developers building mobile versions of applications and software before they built the desktop versions.
Eric Schmidt, Google’s chairman and chief executive
When web sites were designed they were designed for the PC. Then they had to be adapted to the laptop and then the widescreen. Now it is imperative they are designed for the mobile phone.
I have found as a web designer that unless your web site is adapted to the screen size of a mobile phone at an early stage, site owners could lose a great deal of potential customers and conversions in the mobile world. The PC screen is so different from the mobile phone that it can lead to frustrating scrolling, poor navigation, excessive content, unreadable text or graphics and slow loading times which also leads to high mobile phone bills.
So by taking this into account at the design stage and allowing for time to create a specially adapted site for the mobile screen, mobile web design can be a very wise investment. It my also be worth reviewing your current web site. If you don’t change the layout you can always consider introducing the “mobile” web site.