The key behind the success of a website can metaphorically be compared to a painting where not only the painter has to come up with the right schematics of the painting and the color amalgamation ratio but also how he will use all those ingredients to give out a pleasing and optimal end result. It is vital to know and implement those elements or success factors in professional web design and development, because they can well be the reasons behind the make and break of that website.
Some of the key factors that can be outlined are:
How you market it
Smart web development is not all about technical development and design factors like codes and scripts etc but it also depends on how you market your website. If you have created a very standardized website but you are not marketing it in the right way then there is big possibility of missing its mark set by you. You have to follow latest marketing trends and even make innovative changes in your websites according to those trends to make it more attractive for your target audience.
Imagine a visitor landing on your website as a result of a search he/she conducted on Google about website redesigning companies, but your user interface is so complicated that they are unable to get their desired information. That will result not only in missing out on a potential client but also will impinge on the rapport of your website as that visitor might talk about this within his social circle. You have to make your website interface interactive and user-friendly in order to generate more traffic and capture a larger audience.
Designs & Layouts
The core of a website is the design and layout you present for development purposes. First aspect to keep in mind for that is to make it adjustable according to different screen sizes and modules as visitors these days usually use other devices like smart phones and tablets to use the internet and not just computers and laptops. Web design & redesign is essential to accomplish that in order to make your webpage accessible and useful for your visitors.
Content Placement and management is vital for professional web design and development as the pages in your website should contain precise and relevant content which is coherent with the vision of your website. Information should be placed according to the structure of the pages and the Home Page should be the most catchy one giving a sneak preview of all other pages in one way or another.
The visual enhancements should be a part of web design & development solutions. They shouldn’t be too flashy to distract the visitor’s attention entirely to them but they should be aesthetically pleasing enough to keep the visitor interested. Your web content should have a font which is vivid and visible making it easy to read and relevant attributes should be placed within the designs to make it look according to your specifications.