Use Consistent Branding
Branding has an effect on how an audience connects to different web owners, whether they have an eCommerce store that aims to market products more effectively or a blog that shares their experiences as new parents.
No matter what business or industry, a brand conveys a message that could target the right audiences and let them connect with its products and/or services.
A website must be in tune with this narrative so that a business will look more authentic and engaging. For this reason, it is critical to have brand consistency in a web design.
Websites need a distinctive logo and this should be placed in strategic places throughout the site together with messaging that communicates their products and/or services and goals as best as they can.
These allow customers to visualize their story and let them easily associate a brand’s values and beliefs with the products and/or services provided.
Use Colors and Contrast
Color, by itself, can influence as high as 90% of customers’ first impression of a brand.
Striking color schemes are crucial in helping a brand’s unique selling proposition be retained in the memory of users, especially when it comes to Calls to Action, making them more likely to click.
Website colors should make it easy for users to associate them with a brand while contrast makes web components stand out from the crowd.
The right choice of colors can evoke emotion in an audience. They can communicate a brand sentiment and set the mood of a website. This is the reason why web owners should carefully choose colors that echo their brand message in selecting their website’s theme.
Use Negative Space Wisely
White or negative space describes the area around and between the elements on a web page. Negative space projects bare visuals on a web page however; it emphasizes the subject and draws the attention of viewers to it.
Negative space allows the site to communicate in such a way that captures users’ attention and allow them to read and digest its message, resulting in increased conversions.
Individuals and businesses that want to have an edge over the competition use negative space to provide their website with a more refined, candid character.
To create space between images and other elements and give each section some room to visually “breathe”, they can use the margin as well as the padding.
Minimize the Need for User Generated Actions
Hick’s Law says that presenting an overwhelming number of choices makes viewers take longer to decide and even change their mind and leave the website.
For this reason, CTA buttons are very critical for their conversion rate optimization (CRO).CTAs guide users to the next step.
Therefore, website owners should enable users to acquire the information they need or want right from the very start. Popups, among other interruptions that increase user clicks, can be annoying, giving them an unpleasant web experience
Source by Karina Popa